ASO stands for App Store Optimization.
|Full Form||App Store Optimization|
|Category||Computing » Internet|
What is ASO?
App Store Optimization, or ASO for short, is a technique used by app developers to improve the ranking of their apps in the App Store.
ASO can be divided into two categories: organic and paid. Organic ASO refers to improving the ranking of your app based on its own merits – without any outside help. Paid ASO, on the other hand, involves using paid ads or marketing services to improve your ranking.
The goal of ASO is twofold: first, it wants to move your app from the lower ranks to the top positions in the App Store. And second, it wants to keep your app in those higher rankings so that more people will see it and download it.
There are a few things you can do to increase your chances of achieving these goals. For example, you can make sure your app looks good and has accurate metadata. You can also invest in paid ads or marketing services that will help promote your app.
Overall, ASO is a powerful tool that can help improve the ranking of your apps and attract more users. If you’re looking to improve your App Store ranking, then ASO is a good way to go about it.