B2B stands for Business-To-Business.
|Category||Business » Companies & Corporations|
What is B2B?
Business-to-business(B2B) is the process of selling or leasing products or services to other businesses. This type of sales is different from business-to-consumer sales, which are sales made to individuals.
A business-to-business sale involves two businesses working together to make a transaction. The buyer in a business-to-business sale is usually a company that does not produce or sell the product or service being sold. The seller in a business-to-business sale is usually a company that produces or sells the product or service being sold.
Businesses typically use B2B sales to buy products and services that they do not produce themselves. For example, a company might sell software to other businesses. Alternatively, a company might sell products to other businesses and then use the profits from those sales to finance its own operations.
Businesses use B2B sales to generate new business opportunities and to expand their customer base. B2B sales can also lead to cost savings for companies because they can buy products and services at lower prices than they would pay if they produced those products themselves.